Defining The My Liverpool Mobile App

Role

UX Researcher, UX Designer

Sector

Higher Education

Problem

Despite the My Liverpool app having a high rating, students were only using a couple of features. This on-the-field research focused on attitudinal, qualitative data from in-person focus groups and guerilla testing to ascertain the students' true needs for My Liverpool.

UX Methods

Focus Groups, Card Sorting, Preference Testing, Guerilla Usability Testing, Information Architecture